Wednesday 6 May, Hartsfield Manor, Surrey (10:00-16:30)
Marketing is not about the next flea or worm promotion. Successful marketing is a complete circle that starts with an audit of your client and potential client base, an understanding of your competition and an audit of what you are already doing. You then need to decide your key messages and the communication methods you are going to use to get your messages to your audience!
Good marketing doesn’t stop there; it tracks the results of the marketing and uses communication with clients to inform changes in delivery before starting all over again to complete the circle.
This course will introduce marketing basics and help you create your own bespoke marketing plan. Theory will be interspersed with examples of how two very different practices do their marketing; one a relatively new start up, the other a mature practice that has re-evaluated their approach to marketing to challenge new competition.
Laurie May (ACIM), Zoetis
Laurie is a Strategic Business Consultant who currently works with equine veterinary practices, retail and E commerce businesses across the UK. Laurie has worked with businesses to improve many areas, such as marketing, finance, communication effectiveness, team work, client relations and HR; implementing several new performance management systems and training to managers aimed at improving leadership, communication and team work. Laurie holds a Professional Diploma in Marketing, from the Chartered Institute of Marketing (CIM) and having taught several modules on CIM courses at the University of Derby is now the lead digital marketing tutor at The Marketing & Leadership Academy on the CAM Diploma in Digital Marketing course and the CIM professional marketing courses. Laurie brings valuable practical experience to her clients’ projects, having designed and built websites for clients, written and implemented many successful campaigns, and driven several long term strategic plans; including rebrands, restructures, and new business launches. Laurie speaks and runs workshops around the country and provides lectures for SPVS/VPMA and BEVA CPD series and The University of Surrey. Laurie is the author of a business advice column in Equestrian Trade Magazine.
Amy Rook, Zoetis
Amy Rook is a Zoetis Business Consultant focused on servicing the needs of companion animal practices in the South East, helping them understand how they can improve their businesses from the perspective of business operations, marketing, client relations and staff management. A graduate of Newcastle University with an Honours degree in Animal Science, Amy worked for the Agricultural Development and Advisory Service (ADAS) before moving into the veterinary pharmaceutical industry in 2005. She has worked in both the small and large animal commercial businesses as well as with large corporate accounts across the UK gaining invaluable insights into the unique issues for each. Amy has been involved in the planning and implementation of Zoetis business consulting services since they were established in 2008, aiding in the design and trialling of the range of services available today. Her training included the completion of a veterinary specific business course at Purdue University in the USA, study with the European School of Management and working alongside experts in the UK. She is an accredited Insights practitioner and is currently spending much of her time helping practices implement a performance management system and developing the line managers’ leadership skills to drive this forward. Over the last 7 years, Amy has authored several articles that have appeared in the veterinary press and provides lectures for the SPVS/VPMA CPD series and The University of Surrey.
Who will benefit: Anyone with responsibility for marketing within their practice.
The day will start at 10:00am and finish at 4:30pm. Course notes, CPD certificates, lunch and refreshments are included.
Cost (ex vat): Non-members £265; SPVS and VPMA members £190
Click here for map and directions to Hartsfield Manor, Surrey.
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