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Where the Practice Team Comes Together


Seminars will be led by our our experienced mix of speakers, including:

Anita Bates, VetShare / MiVetClub

Anita has worked with various veterinary manufacturing companies, a wholesaler, a health plan provider and now two buying groups as well as qualifying as a vet nurse originally. This extensive experience has helped Anita to understand profitability in practice, where it can come from, what factors hinder it and she has helped practices develop processes to facilitate profit increases nationwide.

Matt Diffey

Matt Diffey is Head of Strategy and Commercial Initiatives at Pets at Home Vet Group.  In this capacity, he works closely with the Vet Group Exec. to set the strategy for the Group and help drive its implementation.  His team is also responsible for the development of new practice-level commercial initiatives, often working in collaboration with the Group’s Joint-Venture Partners to formulate, pilot, and scale new ideas.   Prior to joining the Vet Group, Matt was a strategy consultant at Bain & Company in London.  His client work at Bain was focused on strategy within the consumer goods and retail industries, as well as commercial due diligence for some of the world’s leading private equity firms.

Marcus Evans

Marcus graduated from the Royal Veterinary College in 2006. After three years in small animal general practice he became a Clinical Director with CVS, working in both single and multi-site practices. In 2012 he started in the newly created role of Head of Practice Management Systems and is responsible for both the operational structure of the system and its practical clinical uses including providing business analysis assistance. He continues to undertake some clinical work but almost exclusively spends his time supporting the PMS across the CVS group. He is currently working towards a certificate in Veterinary Business Management with University of Liverpool.


Colm McGinn, XL Vets

Colm has over 25 years experience working in a variety of commercial roles in the veterinary industry, in the UK and Ireland. He spent 10 years with Fort Dodge Animal Health, where he was responsible for their livestock business unit. Thereafter he moved to Centaur Services, the veterinary wholesaler, where he was Director of Customer Service, Sales & Marketing  He is a Member of the Chartered Institute of Marketing and completed his Masters in Business Administration (MBA) in 2012.  He is responsible for marketing and communications for XLVets

Tracey Morley Jewkes, Blacks Vets

Tracey Morley Jewkes is employed as Managing Director of Blacks Vets, a 5 site Practice in the Black Country with an Accredited Veterinary Hospital and own OOH.  Tracey has contributed to both corporate and SME businesses including climbing the career ladder at BT, owning her own manufacturing company bought as a going concern and sold as an award winning international business and latterly her own management consultancy.  TMJ loves contributing to sustainable profitability through competitive advantage using her experience in leadership, sales, marketing, people development, the development of high performing teams, coaching,  business process reengineering, business transformation, finance and project management experience.  She lives in Staffordshire with her retired Border Force spaniel and her partner Simon.

Mark O’Byrne

Mark graduated as a vet from RVC in 1992 and after 3 years in mixed practice in the South West, left the UK to travel the world and play rugby for a year. This rapidly changed and after 22 years away, Mark has returned to the UK with more than just a backpack! Mark travelled up and down Africa for 2 years, practiced small animal medicine for 9 years in Hong Kong including a wide variety of wildlife and conservation projects in Asia and has been working as a regional veterinary affairs manager for Hill’s for the last 11 years in Asia, Australasia and now UK and Ireland.

Alan Robinson B.V.Sc. MRCVS DMS

Alan Robinson has been a veterinary surgeon in practice for 20+ years, a successful business consultant for 18 years to over 600 practices and a director of Vet Dynamics.  His mission is helping independent practice owners improve performance and quality of life in practice.

“I believe most practice owners are working much too hard, for far too long and for much too little reward, because of inefficiency, frustration and poor profitability in your veterinary business”


Andrew Rastall, Connected Vet

Andrew founded Connected Vet in 2013 to provide plain-English web, content and customer-relationship-marketing consultancy for veterinary practices.  Andrew’s presentations draw on over 25 years’ experience in PR & digital marketing drawing inspiration for vets from his work in industry verticals that range from hospitality to FMCG, education & healthcare. Andrew regularly presents keynote material on contemporary themes within the digital and marketing verticals, most recently on digital channel optimisation and data security.

Susie Samuel, Vet Help Direct

SusieSusie graduated from the University 
of Cambridge in 2001 and has worked in both mixed and small animal practice. In 2006, she launched the website, which provides internet marketing solutions and social media services to veterinary practices. In 2014 she graduated from Squared Online, Google’s Certificate in Internet Marketing.

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